POP-UP PARIS — PARIS FASHION WEEK 2023

Paris, June 2023. For three days, during Paris Fashion Week, Flower Instincts turned a room into a late-night convenience store. The kind you find open at 2am — neon-lit, familiar, where nobody asks why you walked in.

The concept ran through everything: the logo, the set design, the lighting. A corner shop that never closes, restocked for one weekend with pieces you couldn't find anywhere else.

On the shelves: the SDT in white, grey and baby blue. Socks. A white tee printed with Paris, made for the city it's named after. All made in Portugal, in Italian suede and 100% cotton — the same standard as everything else the brand makes.

The community came to take what was on the shelves and to meet the founders. Some left with a pair, others with a memory.

Three days, in the middle of Paris.