MAISON RJCP × DAR EL NOUAR

Flower Instincts × Maison RJCP — two cultural brands built from the same inheritance.

Every collection we make starts from an inspiration. For this one, it's memory — the things you carry when the distance grows.

Dar El Nouar was shot in Tangier, the city at the edge of two continents, fourteen kilometers from another shore. A palette of blues: the sea, nostalgia, the space between. Italian suede mules and boots, a Japanese red-label denim jacket, two cotton tees printed دار الورد / Le Phare des Fleurs, and fifty boxes, each painted by hand.

Le Phare des Fleurs.