LA CLOCHE D'OR — FIRST STORE

Luxembourg, February 28, 2026. Five years after the first pairs shipped out of a garage, Flower Instincts opened a door of its own: the brand's first permanent store, at La Cloche d'Or.

The opening was private. A DJ, cocktails, the community gathered in one place — many of them in the same room for the first time, after years of knowing each other only through a screen and a preorder page. The page that never closed finally had an address.

For five years, the brand existed everywhere and nowhere: a website, a few pop-ups, a pair arriving in the post. A store is the opposite. It stays. You can walk in on an ordinary afternoon and find it there, lights on.

This is where the new pieces will live first, where the next chapters open, and where the community finally has somewhere to come back to.

La Cloche d'Or. Open.