NEVER NOT WORKING — PARIS FASHION WEEK 2025

Paris, June 2025. Fashion Week is mostly noise: shows, queues, flashes going off in the dark. Flower Instincts chose to start its week differently — quietly.

A morning yoga session, led by Clara Sana, with Never Not Working — Yesjulz's brand, the creative who worked on Kanye West's cultural strategy. Mats instead of a runway. Breath instead of bass.

Flower Instincts dressed the room: a white tee, black shorts with Mind Body Soul printed across the back, and a Cor-V Runner customized down to the laces, with its own bespoke box.

A small room, on purpose. The kind of morning you had to be told about to know it existed — which is exactly why the people who were there remember it.

Fashion Week usually starts loud. This one started in silence, before carrying on that evening over a dinner at Lapérouse, the famous Paris restaurant.