Launched in 2026, the Daytona brings together the lines of late-90s technical sneakers and the world of endurance racing.
Four versions, each named after a moment of the race.
Why Daytona
The name refers to the Daytona race, which moved to the twenty-four-hour format in 1966. Endurance races run through the night; the name comes from that.
Motorsport is not new for us: GTR and Flower Turismo already drew on racing liveries and car culture. The Daytona is the first sneaker to pick it up.
One line
On the patent leather versions, a single line of patent leather runs the length of the shoe, tracing a circuit from toe to heel.
The rest is built to be worn every day: reinforced technical mesh, a translucent Flower Instincts patch on the tongue, the logo embossed at the heel, round laces and an Ultra comfort insole. Each pair is handcrafted in Portugal and ships in the Daytona box.
The colourways
- Sneakers Daytona Midnight · Midnight. Black patent leather over black mesh, on a blacked-out sole. The line is the only thing that catches the light.
- Sneakers Daytona Rosso · Rosso. Rosso Corsa patent leather over grey mesh, on a cream sole. Red and cream.
- Sneakers Daytona Blue Hour · Blue Hour. Navy patent leather over grey mesh. Named for the hour before dawn, when the race is still running.
- Sneakers Daytona Concrete · Concrete. Grey Italian suede and mesh on a gum sole. Named for the concrete banking of the oval. The quietest Daytona.
Which one?
Midnight for an all-black outfit, where only the line stands out. Rosso if you want one strong colour: it goes with grey, white and denim. Blue Hour is the easiest with navy and indigo. Concrete is the quietest: suede instead of patent leather, on a gum sole.
Care
Wipe the patent leather with a soft damp cloth. On the Concrete, treat the suede like any suede: protect it, brush it dry, never in the washing machine. Our suede care guide goes step by step.
Questions
How does the Daytona fit?
True to size: order your usual size.
Why is it called Daytona?
After the Daytona endurance race, which moved to the twenty-four-hour format in 1966.
What is it made of?
Patent leather over technical mesh for Midnight, Rosso and Blue Hour. Italian suede and mesh for Concrete. All four have an Ultra comfort insole.
How do I clean patent leather?
With a soft damp cloth. No brush needed.
How much is it?
The Daytona is 220 €, with the Daytona box.
