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How to care for suede shoes: the Flower Instincts guideSDT Black Tar, heel view of the pair with the Flower heel patches

Suede
care

Guide20262 min read

Suede lasts, provided it is looked after.

Most of our pairs are made from Italian suede: the Booted Goat, the SDT, the Sneakpeak, the Mule. Suede needs a little care. Done regularly, it takes little time and the pair keeps its look.

This guide goes from the first day to storage, material by material.

How to care for suede shoes: the Flower Instincts guide
Suede care2026

What you need

A suede brush. A suede eraser. A suede protector spray. Old paper or shoe trees. A soft cloth for leather. That is all.

Before the first wear

Spray a suede protector over the whole shoe from about twenty centimetres, and let it dry completely before going out. Repeat every few weeks, more often in winter, in rain or snow.

Step by step

Let it dry

If your pair gets wet, stuff it with paper and let it dry naturally at room temperature. Never on a radiator or with a hair dryer.

Brush

Once dry, use a suede brush to lift the nap and remove dust. Brush gently, always in the same direction.

Remove marks

For a stain or a shiny spot, rub gently with a suede eraser, then brush again.

Protect again

Finish with a light coat of suede protector and let it dry.

Store

Keep your pairs away from direct sunlight, ideally in their box, with shoe trees or paper inside.

By material

Short-hair suede (Booted Goat, SDT, Sneakpeak, Mule): brush in one direction, eraser on marks.

Long-hair suede (Healy, Ibex): brush softly in the direction of the hair, without pressing, to lift the nap without flattening it.

Smooth leather (SDT Pure Love) and patent leather (Daytona): a soft damp cloth is enough. No brush on patent.

Hand-dyed leather (Cor-V Faded): a damp cloth, gently. Do not scrub the dyed areas.

What not to do

No washing machine. No radiator or hair dryer. No soap or household products on suede. No brushing while the suede is still wet: wait until it is completely dry.

The pairs in this guide

Questions

Can I put suede shoes in the washing machine?

No. Water and heat damage suede. Clean it dry, with a brush and an eraser.

What if my suede gets soaked?

Stuff it with paper, let it dry naturally, then brush it to lift the nap.

How often should I protect suede?

Before the first wear, then every few weeks, more often in rain and snow.

Can I wear suede in the rain?

Yes, if it is protected. Let it dry naturally afterwards and brush it.

How do I clean white suede?

Brush it dry and use a suede eraser on marks. Protect it before the first wear so dirt stays on the surface.

Read next

Suede care

Brush when dry. Protect before you go out.

BOOTED GOAT BLACKBooted Goat Black worn with black trousers, three-quarter viewIn this story

BOOTED GOAT BLACK

230€

Short-hair black Italian suede and reinforced leather. The Flower Instincts logo is debossed into the leather on the side.

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