June 2026. Flower Instincts × Maison RJCP, two brands that share a common heritage.
The theme is memory: what people keep with them when they live far from home. The campaign was shot in Tangier, on the Strait of Gibraltar, where Africa and Europe are only fourteen kilometers apart. The palette is made of blues, for the sea and for nostalgia.
The collection: Italian suede mules and boots, a Japanese red-label denim jacket, two cotton tees printed with دار الورد / Le Phare des Fleurs, and fifty boxes, each painted by hand.
